American basketball player Russell Westbrook has been named a resident curator and investor for live event organiser N4XT Experiences, helping to shape the company's events across New York and LA in 2026.

The NBA star commented 'Being named resident curator for N4XT Experiences in both LA and New York is an incredible honour... I've always tried to find ways to make an imprint in fashion in any way that I can, and N4XT has the way to do that. When I invest in something, I want to be involved start to finish, and I'm super excited about this'.